A Hagerstown-based small business is turning personalized keepsakes into an opportunity to support animals in need.
Everlong Collective, founded by Keli Shellenberger, is partnering with Helping Paws Project, Inc. throughout November to raise money for the animal rescue organization.
Shellenberger creates personalized photo magnets, often turning customers' favorite pictures from their phones into keepsakes on the spot at festivals and community events. She recently decided to make charitable giving a regular part of her business by partnering with a different nonprofit each month.
For November, she chose Helping Paws Project, founded by Jesse Moore.
Moore has worked in animal rescue for approximately six and a half years, beginning when she joined the sheriff's department in animal control. This past summer, she officially established Helping Paws Project, Inc., which now focuses primarily on dogs and cats with significant medical needs.
The organization currently has four dogs with heartworm disease. Moore also shared the story of a dog that was struck by a vehicle over the summer and required a leg amputation.
"We kinda take the things that nobody else has the time or the money to deal with," Moore said.
While medical cases are the organization's primary focus, Moore said Helping Paws assists other animals when resources and available placements allow. The rescue even recently took in a turkey.
Community members can support Helping Paws through adoption, fostering and its Lifeline sponsorship program. Information about available animals and ways to help can be found on the organization's website.
Throughout November, customers who shop online at Everlong Collective can receive 10% off their orders using the code HELPINGPAWS, with 25% of sales benefiting Helping Paws Project. The promotion also includes a free gift with purchase.
"I feel like we have to be a voice for the voiceless," Shellenberger said.
To shop the November fundraiser, visit www.everlongcollective.com.
More information about Helping Paws Project, including adoption and foster applications, is available at https://www.helpingpawsprojectinc.org/ or on Facebook at Helping Paws Project Inc.
